How Shoppable Video is Breaking Boundaries Between Commerce + Culture

Friday, May 17, 12 PM ET

For the first time, in 2024, U.S. consumers are expected to spend more time watching digital video than traditional TV. Video is no longer solely a broad-reach driving tactic but can help drive discoverability and inspiration. In this session, we’ll dive into key video trends and how shoppable experiences can be effectively embedded throughout video activation strategies.

During this time, our experts will also discuss how to harness the influence of empowered shoppers, looking at ways shoppable video comes to life specifically through: 

  • Online Video
  • CTV
  • Social Commerce
  • Livestream
  • Entertainment
  • Multiverse
This event has ended.